The journal Interdisciplinary Social Research is an academic journals online that aims to provide dissemination of original research papers and reviews of related existing literature that emphasizes the complex interactions between different branches of social sciences. In this regard, the journal aims to enhance unique perspectives from professionals of various disciplines to address emerging multifaceted issues that affect global societies.
The study focuses on demographic characteristics of museum going public with a special focus on quality of displayed items and environment as a determining factor to user satisfaction. It is found out that most visitors belong to group 26-40 years through the age perception and have an equal number of male and female visitors and 70% of the visitor’s level education is Bachelor’s degree. Occasionally and frequent attendees reveal a good combination of the two, quality of the exhibitions is high, and guided tours are effective. Nevertheless, a significant share of dissatisfaction signals the prospects for enhancement. The ANOVA test outcome also show that the visitor groups are significantly different implying that it is important for museums to understand the needs of the visitors to satisfy customers’ demand. The implications are that by embracing Inclusiveness, community appeal and diversifying activities, museums can attract many visitors to ensure they are up to date in the cultural market.
Museum Visitors, Visitor Satisfaction, Engagement Strategies, Exhibition Quality